There are two ways to become part of a Guild: creating a Guild or joining one.
You can only be in one Guild at a time.
Creating a Guild
Creating a Guild costs 25,000 Gold and can be done via the guild section. The new guild-master then sets the requirements to join, including a level range for prospective players.
A Guild with one player isn't particularly attractive to join, and most players would prefer to search for better-established guilds with more players and larger payoffs. To effectively promote a new Guild (or an existing one), the Guild-master can advertise in Gems of War's global chat channels, or on the community web forum in the Guild sections. The Guild-master can set Weekly Requirements, a Guild playstyle and Recruitment message to outline the expectations of the Guild for potential players. For more information on administrating a Guild see: Guild Admin menu.
NOTE: Any Guild member can send invites to players, but they can't be in a Guild already in order to receive an invite.
Joining a Guild
Joining a Guild is can be easier than creating one yourself. The main ways to join are by searching for an open Guild in the Guild section, or by responding to advertisements in global chat or on the web forum.
Using the Guild search
Existing Guilds can vary in style, and finding one that suits you may take some time. They range from casual all the way up to the most hardcore. Guilds on the hardcore end usually have stricter requirements (goals to achieve), weekly contributions (Gold) and activity quotas (participation in Guild Events).
You can search for a specific Guild by clicking the button with the arrows in the top left of the Join Guild screen.
TIP: You can also join our forum community here to search for active Guilds you can join.
Creating a Guild enables you to make all the rules and set the requirements, style of the Guild shield, and the name of the Guild. However, it is a slow process and not guaranteed to succeed. It also costs 25,000 Gold.
Joining an existing Guild immediately gives access to the established community within and the bonuses the Guild has access to. The only risks are that you might not be the best fit for the Guild and that it may involve some moving around to find a Guild you like - but this can be mitigated by doing research in advance or simply joining a known, successful Guild.